Guide to Selling Jam

selling jam

Do you think make fantastic jam that you think could earn you some money?. Be aware that the quality of your product is not the only consideration – you also have to comply with the law as set by the Food Standards Agency. This may sound daunting but don’t be put off by bureaucracy – this quick guide should boost your entrepreneurial spirits and have you on the road to selling jam in no time.

Where should I start selling jam?

Research the market! Find what’s selling well at your local markets and food fayres – if jam is selling well or if there is a gap in the market there, see if you can fill it. Consider also who will be your customers – would you be better off with some plain, down to Earth packaging in simple jars or do the locals look they have rather fancy taste which would be better satisfied by decorative jars? If you have the opportunity, ask around to find what the market requires, including canvassing the opinion of other sellers who already know local tastes.

Check your figures

Consider the cost of ingredients, packaging, electric and gas bills and equipment, the location pitch fee, transportation to the point of sale, fees for any training and certificates and administration costs, such as an accountant.

Once you have worked out how much each jar of jam costs you to make, you can then add a reasonable amount for profit. Consider also how much the competition is charging.

If you find people are happy with your prices you may be able to look at increasing them, but if people comment that your jam is expensive, you will either have to cut your profits or find a way to reduce your expenses – or both.

Check the law on selling jam

Make sure you know what is legally required of you before selling homemade jam. You don’t need to worry if you are only selling in very minor quantities and on a casual basis, but if you are planning to sell on a regularly and earn good money, you will need to contact your local authority to register your kitchen with them and check all related legislation. Different areas have different rules to follow regarding issues such as packaging and labelling and you must make sure you are complicit with the law.

You will also need to get a basic food hygiene certificate, which can be acquired online and costs about £15.

Find out more at the Food Standards Agency:

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