More Than Just Jam Jars

wares of knutsfordCustomers may have originally become aware of Wares of Knutsford as a useful online preserving resource but in fact there’s far more to the story.

All about Wares of Knutsford – the past

Do you remember those old fashioned hardware shops that used to be a fixture of every high street, where you could buy absolutely anything? There was one at 72 King Street in Knutsford, Cheshire. Having been open for about two hundred years, changing fashions in commerce saw the business close. In 1992 one Valerie Byles, having moved to Knutsford to escape the rat race and fallen in love with her new home town, decided the idea of a traditional hardware store still had legs and determined to reopen Wares of Knutsford on the site of the original shop. An old customer request book kept on the original counter drove the stock purchase and the new Wares quickly became popular as the town’s Aladdin’s Cave, the kind of shop where the good old fashioned values of courtesy and personal service reigned supreme.

In time success drove a move to a larger store on Princess Street, still in Knutsford, which allowed a larger choice of stock including ironmongery, hardware, kitchenware, a range of gifts and pet supplies. However with the advent of the internet and the demise of the British high street, the traditional store front was no longer a viable way of trading. Nonetheless founder Val saw that there was still a demand for her products and moved to online trading.

All about Wares of Knutsford – the present

Jam jars and other jam making equipment were for a long time the focal point of the business and as the premiere online preserving resource, Val became known by the nickname ‘Jam Jar Lady’. However Wares’ wares don’t stop there – traditional enamelware has been popular for the last twenty years and, along with the vintage style Mason Cash pottery range, is even more in vogue nowadays to appease the trend for vintage.

In 2012 the website was relaunched to make sure the company catered to current trends along with its more traditional market. A vintage decor was used to reflect the company’s classic values but the site is thoroughly modern with its easy navigation and user friendly customer service.

There are seasonal specialities, a regular newsletter and blog and a thriving online community, not to mention a set price for delivery, bargain bulk buys and plenty of special offers. If you have any questions about the stock or how to purchase, don’t hesitate to contact our friendly and knowledgeable staff.

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